Head Merchant for Madewell woven apparel division accounting for 60% of the brand’s annual revenue exceeding Omni-sales and margin target for fiscal year 2013 by 25%
Lead merchant responsible for product strategy for J.Crew market entry into France.
Built curated assortments, launched exclusive products, and pricing proposition for wholly owned stores, website, and concession partners
Global Omni-Channel merchant responsible for creating and executing assortment strategy for Shirts, Pants, Shorts, Suiting, Jackets, and Ties which constitutes 60% of J.Crew Men’s annual sales.
Crafted seasonal merchandise plan by identifying emerging category trends balanced with measured levels of annuity items to ensure a competitive and relevant product line.
Partnered with teams to communicate key product category emphasis for outlets such as digital, web, catalog, social media, stores, etc.
Head merchant responsible for creation and execution of exclusive capsule co designed by NET A PORTER & J.Crew.
Merchant lead on all J.Crew & crewcuts shop-in-shop concessions at Le Bon Marche Rive Gauche
Curated jewel box assortments for each department and launching exclusive products for LBM special expositions
Repositioned Madewell Brand with refocused aesthetic and target customer that rapidly attracted a new customer base.
Led divisional merchandising across two facets of the women’s apparel division to implement new product strategies and elevate the omni customer experience.
Held additional responsibility as buyer of third party branded apparel and director of wholesale operations for national department store accounts and boutique clientele.
Head merchant responsible for denim assortment across Women’s apparel
Integrated new elevated aesthetic to attract new customers seeking premium denim and modernized digital and store experience
Grew total denim business in 2013 by 70%
Architected premium denim line to attract “denim head” customer and build better/best strategy for Madewell Denim relaunch
Sub Brand exceed all plans and elevated overall Madewell denim collection
Lead merchant on key growth category in Madewell Swim
Reimagined assortment strategy across Madewell and third party swim
Partnered with marketing and creative on Madewell Swim Campaign.
Video: https://www.youtube.com/watch?v=Ssi1MjlsEzk
Head merchant responsible for expansion and rapid growth of our stretch fabrications across men’s pants, shorts, suiting, and blazers.
Partnered with marketing team to create “Looks like | Feels like” campaign showcasing the new fabric technology and illustrating the comfort and versatility of the product.
Overall business grew by $18M
Established inaugural wholesale relationship with Nordstrom to build suiting business which resulted in an initial 10-store capsule collection with significant future revenue upside for Men’s division and J.Crew business as a whole
Lead Merchant for J.Crew London stores and direct
Curated unique assortments in 6 wholly-owned J.Crew stores in London and concession shop-in-shop in Harrods
Lead Merchant for J.Crew Hong Kong stores and direct
Curated unique assortments in 4 wholly-owned J.Crew stores in London and partnered with Lane Crawford on wholesale operations in HK and Mainland China
Launched Factory.com channel resulting in new revenue stream for J.Crew Factory Outlet Division
